“Before you open your mouth, the colors you wear communicate a message about you.”

So begins a description of “color coaching,” a method that claims to reveal to a client what the person is telling others about themselves by the colors they choose to wear.

Is that coaching? Or it is a dress-to-success sales gimmick?

The folks at the UK coaching school Noble Manhattan say it’s coaching—not as serious as other ways of engaging a client, but coaching nonetheless:

“An exciting, new initiative in the coaching world, designed to bring you personal and financial rewards,” reads a Noble Manhattan course description. “Colour Coaching is a fun, practical, creative and transformational process, empowering both you and your clients to look and feel fantastic all of the time.”